A Simple Way To Stand Out from the Crowd

By David Brownell

From an agent who’s been in the industry for more than 25 years, mastering lead conversion is the key to setting ourselves apart from the competition and achieving remarkable success.

If you’re like us, you knew that a market shift was coming, but you’ve been caught a little off-guard by how fast things changed. You’re going to have to fight for business in our new landscape, and if you’re still using yesterday’s tactics, you won’t make the cut. Don’t worry; today we want to share a few tips to help you stand out from the crowd and thrive in our shifting market. 

The secret is to become the local real estate expert in your market. Simple, right? Of course, this is easier said than done, but it’s the truth. In “Shift,” a book Gary Keller wrote during the recession of 2008, being the local expert was emphasized as a way to survive a market change. 

“You’re going to have to fight for business in our new market.”

According to Gary Keller, “Buyers and sellers need professional advice in a shift more than ever. The challenge is that most don’t realize it.” People in your area may have watched the news and talked with family members about the shifting market, but they probably haven’t received the full story. Most people have limited experience with the market, but you don’t. If you become the professional voice people can trust, they’ll come to you whenever they need to make a big real estate decision. 

So how do you accomplish this? Our team publishes four market reports every month, and we’ve decided to make them available to you for free during these uncertain times. This is the kind of information every agent needs to tell their clients about. Our market reports create clear and concise talking points to share with your clients. 

Check out our website, call, or email us if you’d like to learn more about these reports and how you can gain access to them. We look forward to hearing from you!